Singtel Enterprise Solutions ad campaign

Harmless or harmful?

This was the proposal for a series of ads for Singtel Managed Security Services, a division under the telco's Enterprise Business segment. The client has approved the concept for the ads and has used the idea with the shark USB stick for their brochure. The ads highlight the emerging problem that tech wearables and the BYOD trend bring and is of particular concern to the target audience of CIO, COOs and IT Managers. By featuring common tech objects and being seemingly paranoid about the, Singtel shows the target audience that they are aware and vigilant about current threats and vulnerabilities.