I'm a curious person who enjoys finding out about things. And it is perhaps this enthusiasm for learning about things that got me my first job as a journalist. This has given me skills in research, interviewing and finding story angles. It has also given me the opportunity to be acquainted with many people, industries and experiences. Since then, I have held positions in TV promotions, marketing communications, interactive communications, Web production, and advertising. In 2017, I completed a 10-week course in UX Design, which changed my focus from writing marketing copy to content design. Since then, I've been a content designer and UX writer for Grab, DBS, and Google.
In 2018, I completed over 120 hours of training in adult learning facilitation and course design. As part of the course requirement, I created a 6-hour workshop on writing microcopy.
Drawing on my experience, here's how I can help:
◦ Content Strategy
◦ UX Writing
◦ Information Architecture & Content Organisation
◦ Interviewing for Research
◦ Copy Editing
◦ Marketing Communications
◦ Branding & Identity
◦ Messaging and Positioning
◦ Adult Learning Facilitation and Course Design
And here's a link to my CV for your consideration.
If you would like to engage me for content design and UX writing, please drop me a message at:
You could also send me a message with this form: