Thought-provoking
ad campaign for Singtel

Everyday objects look different through the eyes of Singtel Managed Security Services. Harmless or harmful? This was the proposal for a series of ads for Singtel Managed Security Services, a division under the telco's Enterprise Business segment. The client has approved the concept for the ads and has used the idea with the shark USB stick for their brochure. The ads highlight the emerging problem that tech wearables and the BYOD trend bring and are of particular concern to the target audience of CIO, COOs and IT Managers. By featuring common tech objects and being seemingly paranoid about them, Singtel shows the target audience that they are aware and vigilant about current threats and vulnerabilities. 

Creative ads for
Speedreading School

How do you help a client with a limited budget and a lot to say? These ads hook the target audience of office executives with headlines that fulfil their coveted desires. The promises made in the body copy teases the imagination of the audience, daring them to wonder if these seemingly impossible goals are not so impossible after all. And just by reading the text-heavy ads, the audience is unknowingly testing their reading speed already. The effect is to jolt the audience to buy into the value of such a skill.