A motivational manifesto:
Design 2025 Masterplan

Sharing good news from the government. With Singapore’s recent designation as a UNESCO Creative City of Design, the government believes that Singapore can become a global leader in design. The Design 2025 Masterplan proposes recommendations on how we can achieve this vision. Launched at the opening of the 2016 Singapore Design Week on 10 March 2016, this report was designed by Edenspiekermann Singapore. Read the report here(4MB PDF document) Read the news report by The Business Times

Feature Writing

Long-form storytelling for magazines. Before today's mandate to publish shareable, catchy, and snackable content, you tried your best to master the art of writing a good read. Though this was a lofty goal which could never be reached by any self-respecting artist, it was the motivation for this writer.  Through feature writing assignments, I learned the useful skill of asking the 5 W's and one H.  I learned to interview people. To probe. To ask the difficult questions. And most importantly, to listen. I also learned to research, find and locate sources. And organise information. In the process, you find that story angle that is the heart of your story. Then you start to write. And rewrite. And write. And rewrite. Until the editor yanks that forever-draft from you.