Successful branding for
Goldheart Bullion

Coming up with a tagline that works for a new player in an established industry. I worked with Edenspiekermann Singapore to develop the proposition for Goldheart Bullion: It never gets old The value of paper money changes but precious metals do not lose their value. Buying physical gold and silver as an investment asset is a great way to diversify your portfolio. Either for your own peace of mind or as a nest egg for the next generation. For investment or inheritance, we believe that everyone should own some gold and silver simply because… it never gets old. Goldheart Bullion in 2017 was a new bullion retail brand that is the collaboration between Aspial, Singapore’s first mainboard-listed jewellery retailer, and Silver Bullion, an award-winning bullion dealer and safe storage provider in Singapore.  Involvement: brand proposition, copywriting for an educational and promotional brochure, copywriting for the website