Upon clicking the link in the email, the recipient will be presented with personalised web page. A short message will be presented to the recipient in a pop-up window.
Screen cam of animation in the pop-up window.
Front cover of print DM sent to recipients. The recipient's name is personalised as the brand of the piano through XMPie software.
This through-the-line campaign introduced TNT Freight Services to home consumers and small businesses.
Personalised communications to existing customers were executed through XMPie – a one-to-one marketing platform that parses variable data for customised messaging in print and digital media like DMs, letters, posters, eDMs and even websites and microsites.