Information architecture of the current website
shows that the links are as deep as the Mariana Trench
To cater to the persona of a busy professional looking to upgrade his skills at SMU's School of Information Systems, I was tasked to redesign the website.
The most challenging aspect of this exercise was to make the content of the website 'findable'. To achieve this, I utilized the following UX Design tools:
- User interviews
- Content strategy
- Information Architecture design
- Usability testing
In the final iteration, I managed to reduce the main links on the home page from 8 to 5. The links are also now clearly defined for the visitors so that there is less need to figure out the navigation of the website.